ASDE SURVEY SAMPLER
ASDE provides research companies, amongst others, lists of targeted public and corporate telephone numbers that meet a client’s focus. The company wanted a new campaign to follow-up on the last one we did in 2014 using scrambled numbers.
After reviewing how the competition’s marketing (generally using metaphors and predictable stock photography), we suggested a completely different approach by addressing the matter in a clean and colourful manner that would catch the attention of the target audience. The campaign was used for B2B ads, exhibits, and giveaways.