The Ottawa chapter of the Canadian Cancer Society (CCS) was gradually getting more and more discouraged having to rely on a generic website from CCS’s national office in Toronto.

The Ottawa chapter wanted to illustrate the seamless structure as to where and how donated money was allocated to local support programs and cancer research. The national website was bland, unemotional and stagnant and difficult to find information pertaining to Ottawa’s concerns. We wanted to design Ottawa’s own website link with visual testimonials from Ottawa cancer survivors testifying their commitment to CCS Ottawa. It was a simple premise: click a tab for each testimonial and the individual talks about a specific role CCS Ottawa plays in providing support and research. Each video is emotionally charged and most convincing. The videos will be directed to YouTube and Facebook platforms.